Best in Track, IEEC 2026
Mimic - Synthetic Customer Persona
Describe your product and the customer you are trying to reach. Interview the persona the tool creates. Leave with a debrief and the questions to ask a real person.
How a session runs
- The user describes their product, where they are with it, and the kind of customer they have in mind.
- The tool creates a persona: a name, a role, what they care about and what they doubt.
- The user interviews them. The persona holds a position, raises objections and is not easily convinced.
- The debrief reports how far the conversation moved, what was left unresolved, and what to ask a real customer next.
- Everything can be downloaded as a PDF. Nothing is stored.
Most people take twenty minutes. Educators run it as a single session or across a module.
Practise the difficult part
Mimic is a Synthetic Customer Persona designed to help people rehearse customer conversations before they happen. The persona does not simply agree. It can question assumptions, challenge weak evidence and surface what still needs to be tested with real customers.
Push back
The persona can challenge the idea rather than validate it.
Stay in role
Responses reflect the customer context, priorities and constraints created for that conversation.
End with a debrief
Each session helps the user identify what to ask a real customer next.
Access and delivery
Mimic can be used independently or as part of a facilitated programme, workshop or consultancy project.
Independent use
Use Mimic to rehearse customer conversations, test assumptions and prepare for real customer discovery.
Team or cohort access
Provide access to a team, cohort or programme for a defined period, with simple onboarding and no individual accounts to manage.
Facilitated delivery
Synthetic Futures can run practical Mimic sessions with your team or cohort, online or in person.
Programme integration
Embed Mimic into enterprise, accelerator, innovation or customer discovery programmes, with supporting activities and delivery guidance.
Also from Synthetic Futures
Two further apps, built on the same principle: useful in the room, honest about what they know.
In development
Ferret
An evidence-based competitive analysis tool that helps businesses understand their market without blurring fact and assumption. Ferret gathers and structures competitor information, separates evidence from inference, and highlights patterns, gaps and opportunities that can inform positioning and strategy.
Available now
Architect
An AI System Design Coach that helps businesses turn an idea into a practical system blueprint before development begins.
Data protection
The tool holds no personal data. There is no database and there are no user accounts. Nothing a participant types is stored: the persona, the conversation and the debrief exist only in their browser.
What is counted is usage: numbers of personas, messages and debriefs against each cohort code, and the dates of use. These are integers and dates, never linked to an individual.